Wednesday, December 28, 2016
Tuesday, December 6, 2016
I choose to educate, to be distinguished from spoon feeding by rote. An example might be a customer asking what our wheel offset is (published on our website) so they can make sure our 17" wheel fits the back of their Honda Civic. Giving them the simple two digit answer will not help them. It will instead, help them dig a deeper hole of mis-application. I know that. The fellow on the other end of the phone does not. When I suggest that the wheel we offer will not fit his car and that they do some additional research on Honda forums to see what other Civic owners are installing, I am met with righteous indignation. Sometimes quite colorful indignation. 10 minutes later I am branded on facebook and two forums. Why didn't I just take the fellows money? I know, I'm an idiot for trying to raise their awareness instead of taking their cash.